Innovation and business development are not just critical to success. They are also highly confidential areas of an organization's work. For this reason, you will not find a list of clients' logos on the KEY VALUES website. Your logo will not appear here either, because we have an obligation to our clients to not disclose their data. Mutual trust is the key to achieving success in our respective markets. Nevertheless, we would still like to provide you with a selection of our projects and background:

Focus: Business Development
Client: International software company

Situation: Fragmented sales process, low conversion rate of software test downloads to purchases
Task: Identify sales synergies at the process level, develop a lead-generation program
KEY VALUES: Implemented a closed-loop lead-generation program which incorporated all direct sales entities, e.g. online shop, resellers, etc. Developed and implemented new sales logic and defined new follow-up activities.  Considerable increase in conversion rate and more efficient distribution of tasks among sales entities.

Focus: Innovation Development / Product 
Client: Fast-moving consumer goods (FMCG) manufacturer

Situation: Growing health consciousness among consumers and competitor activities required company to tap organic segment quickly with new products
Task: Advise on innovation development, guide the innovation process, serve as external partner and driver, design a new brand, evaluate progress and success.
KEY VALUES: Product innovation was brought to market successfully, growing revenue and high consumer acceptance.

Focus: Business Development
Client: Financial services provider

Situation: New account acquisition and cross sales in the retirement department were below expectations. Classic marketing was not differentiating or cost-effective enough.
Task: Capitalize on customer base and develop new approach for customer acquisition
KEY VALUES: Developed a user and use-oriented e-service with customized scenarios and guidance throughout the purchasing process. Designed new services which differentiate client from competition and create brand preference.

Focus: Business Development / Corporate Culture
Client: Mobile telephone service provider

Situation: Merger resulted in divided corporate culture. Insufficient productivity and no clear external or internal corporate identity.
Task: Evaluate the current situation and develop a target culture with all necessary activities and plans.
KEY VALUES: Defined a target culture which reflected the company's goals. Launched internal branding campaigne. Implemented social software and knowledge-management functionality on the intranet.

Focus: Innovation Development
Client: Consumer goods company

Situation: Successful beauty line undergoing saturation and cannibalization, competitor gaining market share, increasing market segmentation
Task: Design brand and product extensions in organic and natural cosmetics
KEY VALUES: Designed a sub-brand including positioning and core brand definition, expanded sales channels and go-to-market strategy.

Focus: Business Development
Client: Mail order company

Situation: Growing competition from e-commerce, declining browser-to-customer conversion rate, product-focused offering.
Task: Develop new ways to revive online business
KEY VALUES: Conceived new user/use-oriented sub-worlds and customer acquisition approach rather than product-focused. New online services increased shopper frequency and length of stay at site. Conversion rate went up considerably in several lines.

Focus: Business Development
Client: Communications group

Situation: Owner-led communications group lacked clear profile, could not implement change well and had no clearly defined sales strategy. Partner companies and divisions were not well integrated.
Task: Develop vision and mission, strengthen sales
KEY VALUES: Developed vision, mission and corporate concept, built a cross-organizational online sales pipeline, put together a sales team and process, conducted exchange of sales experiences, implemented resource management with a scoring model of employee skills, success probabilities and employee availability.

For more references and project information, please don't hesitate to contact us.