Attractive product development, product innovation and value-adding services
Product innovations and new services that score five-star customer ratings do not appear out of the blue. They require a new form of product development that adopts a customer-centric perspective, inquires, researches and experiments. Service-bundles that are consistently oriented towards current and future needs become increasingly more important. Service and product development have become increasingly more complex. Competition has increased, lifecycles are decreasing, methods have changed. Trends and insights are equally as necessary as knowledge of new technologies, business models or agile methods such as Design Thinking or Agile Scrum. Current and future needs should be understood in order to design successful products and services with sustainable added value.
Product innovation can be challenging. In our iterative Design Sprints several ideas are developed based on defined challenges and “crash barriers”. They are then implemented as prototypes and tested directly. Topics will not be talked to death but rather collaboratively processed, shaped and tested in an active work mode (less talking, more doing). Upon request customers and experts will be involved in the process. As a result, Design Sprints deliver reliable decision aid for the development of concrete products and services in a short amount of time.
Methodology, context, challenge, trends, insights
Customer-centric analyses, ideation/brainstorming
Clustering, prototype development, assessment
For successful service and product innovation the economic and technical feasibility needs to be assessed during the service and product development. This way, the implementation and its prerequisites can be estimated better based on the requirements. Is the development even realisable? If so, what technology is needed? Is it financeable? Which competencies and possibly partners are necessary? Answers to these questions help companies to already make critical judgements in the development stage and, in case of doubt, prevent the waste of resources.