It all starts with good ideas
- Creating the initial spark for innovation projects
- Design creative processes
- Integrate different talents & perspectives
- Arouse enthusiasm for new topics
- Create positive momentum
- Evaluate idea potential together
Not every idea becomes an innovation,
but innovations are based on good ideas
Ideation and brainstorming are fundamental innovation tasks. Brainstorming alone is no longer enough to create the basis for successful innovation projects. It requires the right conditions, the sustainable development of interdisciplinary teams and the involvement and commitment of management. It is not uncommon for good ideas to come to nothing, leaving behind frustrated employees or ultimately not being realised. This is why it is important to prepare and support ideation and idea generation well and to transfer them smoothly into the innovation process.
Examples of prerequisites for effective idea generation
- Clear mandate from the management
- Targeted composition of the team
- Joint organisation of the ideation process
- Definition of goals, focus and scope
- Preparation through stimuli (trends, studies, GEMBA, best practices)
- Application of suitable methods and creativity techniques
- Involving customers in the development of ideas
Sustainable development is a success factor
- Idea comparison with management & feedback
- Acceptance test with potential customers
- Idea evaluation according to selected criteria
- Development of concepts & prototypes
- Feedback integration and further development
Whether it is a systematic innovation process, a hackathon for new impulses in development and marketing, or an ad-hoc solution to an acute problem, professionally organised ideation and idea generation usually pay off. Ideation is a fundamental driver of innovation. It enables individuals or teams to break free from conventional thinking, fosters creativity and leads to the development of original and ground-breaking ideas. Ideation is closely linked to problem solving. By exploring different perspectives and possibilities, individuals can find unique and effective solutions to challenges or problems they face.
In business, idea generation plays a crucial role in the development of new products and services. It helps companies to remain competitive by continuously developing new and market-relevant ideas. Ideation sessions in groups encourage collaboration and the exchange of different points of view. This collaborative aspect can improve team dynamics, leading to more robust and versatile ideas. Ideation also promotes adaptability by encouraging individuals and organisations to embrace change and explore new possibilities. This adaptability is crucial in a dynamic and evolving environment.