Development and optimisation of innovation processes

The development and optimisation of innovation processes is a fundamental prerequisite for innovation success. Many companies do not succeed in transforming their innovation ideas into marketable solutions. The disadvantages of inadequate innovation processes can be

• Market opportunities cannot be utilised
• Competitiveness and future viability are jeopardised
• Planned revenue streams cannot be realised
• Investments fizzle out and do not generate revenue
• Employees are sometimes frustrated and demotivated
• The company is not seen as innovative and may have an image problem

The development and optimisation of innovation processes is a permanent solution to increase the innovative strength of companies. According to the Federal Ministry for Economic Affairs and Energy, the flop rate in the capital goods sector is between 20 and 40 per cent, in the consumer goods sector even between 30 and 90 per cent. An optimised innovation process can counteract this.

There is no one innovation process, only your own.

The design of the ideal innovation process depends on a number of factors: the level of ambition, the degree of maturity and professionalisation, the culture, the structural and procedural organisation, the responsibilities and working methods, etc. There is therefore no single innovation process that works for everyone. We pick up companies where they are and help them to optimise or redesign the development and optimisation of innovation processes.

Numerous advantages for companies

1. Competitive advantage: Organisations that are able to develop and optimise effective innovation processes can gain a competitive advantage. The ability to continuously bring innovative products or services to market strengthens the organisation’s position in the market.
2. Adaptability: Innovation processes help organisations to respond better to changes in the business environment. The ability to adapt is crucial in order to respond to changing customer needs, technological developments or market shifts.
3. Long-term survivability: In a world characterised by rapid change, companies with effective innovation processes are better positioned to survive in the long term. Stagnation can lead to backwardness and market exclusion.
4. Improved customer loyalty: Through continuous innovation, organisations can develop products and services that are better tailored to their customers’ needs. This leads to greater customer loyalty and satisfaction.
5. Talent attraction: A culture of innovation and effective processes attract talented professionals who enjoy working in an environment that fosters creativity and personal growth.

The development and optimisation of innovation processes are therefore crucial to meeting the challenges of the modern business world and ensuring sustainable success.