White-spot-analysis

Innovative companies are always looking for growth opportunities and ways to secure their future. Recognizing opportunities, discovering new markets and market segments, and assessing technological innovations through white-spot-analysis are of elementary importance.

In most cases, managers do not have the open and objective view, the necessary methods and tools, or the resources to perform this important task. KEY VALUES provides support in this area through economic white-spot-analysis to identify new and unknown growth options using methodology and software tools. Here are some approaches:

Data analysis & customer feedback
Use existing data and targeted customer feedback to identify patterns, needs and trends. By analyzing sales data, customer surveys, and complaints, we can find clues to unmet customer needs or emerging market opportunities. Here, we can get customer sentiment via AI text analytics on social media, among other things, and identify new “stepping stones” for your company and business development.

Competitive analysis
Analyze competitors’ strategies to understand what new business areas they are entering. This can generate new ideas but also reveal risks. Here, for example, we can use a global patent analysis to identify which new patents have been filed worldwide by existing or new competitors and derive their strategy.

Trend analysis
Using a global trend analysis, we can tap into valuable inspiration for new products, services or new market segments. These ideas are then reviewed with existing and target customers for implementation potential (customer experience design).

Technology Scouting
Technology scouting creates global technology transparency and can identify new application areas for existing technologies, or find technologies that are required for current or future applications.

Partnerships & Collaborations
Strategic partnerships, networks, communities or cooperations with partners help to organize targeted knowledge transfers. Often, synergies can arise here that make it possible to penetrate new business areas.

Prototyping & Test Projects
Create prototypes or conduct test projects to verify the feasibility and market need for new ideas before making major investments. Sometimes simulations can help to anticipate weaknesses and thus save significant amounts of money and time, or reduce failures (business simulation design).

Technological developments
Systematically track technological developments (emerging technologies) in your industry and beyond (technology monitoring). New technologies can open up new business opportunities or improve existing business models.